• Billabong x It’s Now Cool (Behind the Scenes)

It was at the Billabong Pipe Masters Event when we hung out with Josie Clough from ‘It’s Now Cool’ and the idea of a collaboration came to mind. A partnership between an iconic surf brand and a progressive swim photographer seemed almost too good to be true. After months of research and designing we came up with the 10-piece collection based around the very heart of both iconic brands; our love for swim and the sea.

It only made sense to go back to where it all begun for the photoshoot. Waikiki, on the island of Oahu in Hawaii had the vintage vibe we were after with a touch of nostalgia and so we packed our ukulele and Hawaiian shirts, grabbed our passports and set off for paradise.

Our campaign would only be complete with a face that could channel those 90s supermodels feels, so naturally, stunner Maya Stepper was our choice. Together, we wandered the paths of Waikiki in our tangerine bikinis, with salty hair and acai bowls. It was those summer days you dream about in winter.

At night, we would get our beauty sleep at Modern Honolulu. We’d give it five stars for its perfect balance of style, dreamy views and good food. An oasis to come home to.

This collection for us, is a reminder of why we do, what we do. We can’t wait to share the collab with you.

Stay tuned x


LOVING THE BILLABONG X IT'S NOW COOL COLLAB?

SHOP IT HERE